Wear the Fern Brand and represent the spirit of New Zealand wherever you go. New Zealand's national emblem is The Silver Fern. The Silver Fern is widely used in New Zealand to signify New Zealandness. The Fern is a symbol of strength, unity and success. It is worn with great pride by the nation's representatives. The Silver Fern Tree (Cyathea Dealbata) is a native plant of New Zealand.