New Zealand's national emblem is The Silver Fern. The Silver Fern is widely used in New Zealand to signify New Zealandness. The Fern is a symbol of strength, unity and success. It is worn with great pride by the nation's representatives. The Silver Fern Tree (Cyathea Dealbata) is a native plant of New Zealand.
We are a New Zealand family owned and operated company – Celebrating Aotearoa The Fern Brand was founded in 1976 and has been providing quality NZ Silver Fern branded apparel and supporters gear to the public ever since. We have been providing our Fern Brand for more than 44 years, supplying NZ local suppliers, domestic and international guests. All products are designed in New Zealand by Neil Crawford who has always had a passion for New Zealand and it’s national icon the Silver Fern and what it represents.. Neil and his family are proud New Zealanders and this is what drives them to deliver the great products of The Fern Brand.