Who We Are

We are a New Zealand family  owned and operated business –  The Fern Brand was founded in 1976, and has been providing quality NZ Silver Fern branded supporters gear and apparel to the public ever since. All products are designed in New Zealand by Neil Crawford who has always had a passion for New Zealand and it’s national icon the Silver Fern and what it represents. Neil and his family are proud New Zealanders and this is what drives them to deliver the great products of The Fern Brand. 

We have been designing products for more than 44  years. Supplying NZ local suppliers selling to domestic and international guests.

New Zealand’s national emblem is The Silver Fern. The Silver Fern is widely used in New Zealand to signify New Zealandness. The Fern is a symbol of strength, unity and success. It is worn with great pride by the nation’s representatives. The Silver Fern Tree (Cyathea Dealbata) is a native plant of New Zealand.

The New Zealand silver fern is the national emblem of New Zealand. The Silver Fern is widely used in New Zealand to signify an instant recognition of belonging to New Zealand. The Silver Fern Tree (Cyathea Dealbata) is a native plant of New Zealand.


Visitors wanting to take home a New Zealand souvenir can take home one or more of the many silver fern products available from The Fern Brand range.

If you are a Kiwi and you are about to make a journey overseas and want a New Zealand silver fern gift to give away or for your host and friends you make, The Fern brand has a wide range of well priced top quality New Zealand gift products including New Zealand silver fern branded golf gear, polo shirts, silver fern caps and beanies, glassware and a wide range of quality clothing.

The Fern Brand is distributed through out New Zealand by Crawfords Merchandising of Auckland, who offer prompt next day dispatch and a full no questions asked, product satisfaction guarantee.